Multicultural Marketing

Multicultural media segmentation is growing at an unparalleled rate, and is highly developed in terms of television, cable, radio, internet and outdoor opportunities.

Sharp Media has built a strong reputation in the industry for targeting very specific ethnic demographics. We understand the importance of the rapid growth of ethnic population segments, and we can assist you in effectively targeting African Americans, Hispanic Americans, the Asian community, the Latino population, as well as other emerging ethnic groups.

Whether it’s targeting specific neighborhoods within city – targeting a TV network or programming – targeting radio stations or websites for a specific demographic – we can deliver directly to your targeted customers.

Our multicultural approach is grounded in the most recent research based not only on category or brand development, but also psychographic insights. Through our in-depth research and resources, Sharp Media can target your demographic – locally or nationally – we know how to best reach your ethnic customers and deliver your message.